When Thrasio acquired TrailBuddy — an outdoor brand with two separate storefronts — the company already had a solid reputation for making top-quality products. Both its trekking poles and boulder net products held Best Seller Badges and had strong Best Sellers Ranks in Amazon's sports & outdoor category. We immediately saw opportunities to build on TrailBuddy's position.
TrailBuddy was already a healthy brand, so the best path forward for growth was to increase visibility to shoppers. Thrasio revamped the brand's pay-per-click marketing strategies, launched generous customer service initiatives, and brought TrailBuddy into new global markets and online channels.
Launching in Global Amazon Markets
After wins in the U.S., Thrasio’s international team launched TrailBuddy trekking poles in Canada and the UK. The growth was impressive. In Canada, TrailBuddy reached the #1 Best Sellers Rank in under two weeks. On the third day in the UK market, TrailBuddy trekking poles reached #2 in search results.
Protecting Our Rating & Growing Reviews
We safeguarded the 4.7-star rating with generous customer service initiatives that go above and beyond customer expectations. Today, our customer obsession team has an average response time of about 2 hours. We also track trending customer suggestions for product improvements and immediately share that feedback with brand management to develop even stronger products in the future.
Driving Pay-Per-Click
We took every advertisement opportunity Amazon offers with this brand. In the first year we owned the business, we made a 6-figure investment in pay-per-click marketing to build volume.
Our model allows us to make early strategic investments that lead to long-term gains for our brands.
Affiliate, External Traffic & Fulfilled By Merchant (FBM)
After testing the quality and durability of our competitors’ products, we were confident TrailBuddy was a high-quality brand. That allowed us to experiment with new distribution and marketing strategies without the risk of sacrificing ratings and reviews. The data and insights we gained from that test-and-learn period now inform growth strategies for other brands in our portfolio.
*Our case studies are for general information purposes; they are not guarantees of future performance and undue reliance should not be placed on them. Each study is based on a particular set of facts and conditions at a point in time and may involve known and unknown risks and uncertainties. The performance, financial results, and projections for the products or sellers in these case studies may not be parallel in others.
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