The owner of ThisWorx founded a small brand led by one popular product – a handheld car vacuum that customers loved. Thrasio built on that success by improving the brand's search engine optimization (SEO) strategies, adding professional photos and videos, and investing in a hefty marketing push. The result? The brand became a success in only a few months.
When we first acquired ThisWorx, we were neck-and-neck with another brand offering a very similar product. Thrasio needed to identify the competitive edge to our car vacuum.
Our $20 Million Deal Strategy
ThisWorx Deal of the Day (DOTD) turned out to be the brand's first $1 million day. Since that first deal, we've built a strategy of running as many DOTDs as possible, supplementing with lightning deals in between. To date, ThisWorx has had six $1 million days and made over $20 million on deals alone.
Know Your Product's Worth
We increased our vacuum’s price by 17% (from $29.97 to $34.99) to make running our deal strategy possible and drive sales. It also signaled to shoppers that ThisWorx products are built with more quality and longevity than our competitors' products.
More Than Just a Badge
ThisWorx sold more vacuums on Prime Day in 2020 than Thrasio's whole portfolio. We experienced 405% year-over-year increase on Prime Day and now have 47X more reviews since acquisition.
Differentiated From Competition
Our ThisWorx branding refresh included professional photography, upgraded packaging, and strategic copy – proving ThisWorx as the higher quality choice. We've maneuvered past the competition ever since.
*Our case studies are for general information purposes; they are not guarantees of future performance and undue reliance should not be placed on them. Each study is based on a particular set of facts and conditions at a point in time and may involve known and unknown risks and uncertainties. The performance, financial results, and projections for the products or sellers in these case studies may not be parallel in others.
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